It's time for child care for all - Des services de garde éducatifs pour tous

Who We Are

Child Care Now is dedicated to advocating for a publicly funded, inclusive, quality, non-profit child care system. Our organization is non-profit, membership-based and regionally representative.

Where We Began

We were founded after the second national child care conference held in Winnipeg in 1982. There, over 700 delegates from all provinces and territories called for an effective voice to pursue child care issues at the federal level and promote a broad consensus within all regions of Canada. Although incorporated under the name Child Care Advocacy Association of Canada (CCAAC) / L’Association canadienne pour la promotion des services de garde l’enfance, in 2017, we decided to carry on our work under a new name: Child Care Now in English and Un Enfant Une Place in French.

Today, Child Care Now continues to work with provincial and territorial child care organizations and a broad range of other groups including unions, anti-poverty organizations, employers, municipalities, and those advocating for human and women’s rights. In 2013, we worked with our allies to develop the Guiding Principles for Child Care Advocates drawing on our extensive experience building partnerships through the last 30 years.

Our Structure

We are supported by a broad membership base of individuals, families, child care programs, regional and pan-Canadian groups and organizations, and are overseen by a voluntary Board of Directors.

Our central office is located in Ottawa.

What We Stand For

We believe…

  • Child care is a cornerstone of progressive policy for children and families.
  • Children and families have the right to access a child care system supported by public funds.
  • Canadians deserve a comprehensive and affordable child care system that is high quality, inclusive, and non-profit.
  • Families deserve a range of child care services for young and school age children.
  • Those working in child care must have decent work, wages and working conditions.

What We Do

Public Education

We keep Canadians informed about the latest news on child care issues and advocacy — federally and across the country.

Child Care Now prepares a range of fact sheets, backgrounders and briefs on key issues. Our staff and leadership speak at conferences, deliver workshops and speak on the issues in the news media.

Political Action

Child Care Now organizes activities, initiates campaigns and works with other pan-Canadian organizations to raise the profile of child care as a political issue and generate support for our aims.

We develop proposals for federal, provincial and territorial government action, advocate through briefs and submissions to government and lobby all major federal parties. We respond to the growing threat from commercial child-care chains and we work with partner organizations to support initiatives that encourage the well-being of Canadian families including social justice campaigns related to poverty, women, education and health.

Our latest campaign, Child Care For All, aims to mobilize Canadians across the country in support of urgent action to address the child care crisis. With so many families struggling to find safe, decent care they can afford, we’re spreading the word that Canadians shouldn’t have to wait any longer.

Our Board of Directors

The CCAAC Board of Directors strives to be regionally representative. Each member is connected with provincial or territorial advocacy organizations and networks and is chosen from the membership in that jurisdiction.

By strengthening CCAAC’s links to established provincial/territorial child care advocacy organizations and networks, and developing new ones, CCAAC Board members facilitate a coordinated, pan-Canadian mobilization around child care advocacy initiatives. Meet our Board of Directors.

Recent Advocacy Campaign

Vote Child Care 2015, brings together child care advocates and supporters from across Canada to promote the vision endorsed at the ChildCare2020 Conference.

Recent Project

Child Care is a Right, a project that returns to the roots of the women’s movement to explore child care from a women’s, children’s and family rights position. The core of this project is to explore Canada’s international treaty obligations to women, children and families as they pertain to child care. It focuses on the Convention on the Rights of the Child (CRC) and related General Comment #7, the Convention to Eliminate Discrimination Against Women (CEDAW) and the Covenant on Economic, Social and Cultural Rights. In partnership with Coalition of Child Care Advocates of BC (CCCABC).

Our Key Activities

  • Promote a vision of early childhood education and care (ECEC) based on child care as a right of every child
  • Monitor and respond to policy developments
  • Raise public awareness of child care
  • Support provincial and territorial initiatives in line with our policy aims
  • Work with federal opposition parties to keep child care on the public agenda
  • Respond to the growing threat of commercial child care chains

Past Activities

  • Rethink Child Care, a multi-year campaign aimed at making public and non-profit child care a priority in the 2015 federal election.
  •, a campaign to inspire action on child care through the sharing of child care stories and needs online. 2010/11
  • Code Blue for Child Care, a Canada-wide campaign to save the bilateral child care agreements and build a real pan-Canadian child care system (2006/07), and to keep advocates and families informed and updated during the 2011 federal election.
  • Building Blocks Campaign, CCAAC’s first campaign to work with a broad coalition to get the federal, provincial, and territorial ministers of child care to negotiate a good child care agreement. 2004/05
  • Making the Connections: Child Care Policy (CCP), supports communities and the federal, provincial and territorial governments to better understand and analyze early learning and child care policy and investments.
  • Building Women’s Equality in Child Care Policy (WEP), advances equality for women by shaping federal child care policy to be sensitive to women’s economic, social and political concerns.
  • Minding your P’s & Q’s: Pedagogy, Policy and Quality (Ps & Qs), a project that facilitates a national dialogue on curriculum issues in national policy-making toward the establishment of a national curriculum policy framework.
  • Parent Voices, a project that brings parents together so that their voices are united and strong when they speak out about the child care services they need in their communities.
  • Childcare Advocacy and Canadian Policy Processes: History and Practice From World War Two to the Present, a research project that explores the complex relationship between child care advocacy and the processes of policy development and change in English Canada, from 1945 to the late 1990s.

Find Out More

Our resources section — which will be coming soon — will include links to CCAAC research papers, public and government briefing documents, fact sheets, bulletins, and annual reports.

You will also soon be able to check out our Advocacy Updates Archive for more information. Please stay tuned!

Contact Us


Toll free:



123 Slater Street, 6th Floor,
Impact Hub Ottawa,
Ottawa, ON   K1P 5H2

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